Archive for real estate portland

Investor/Realtor Joins Us to Teach Free “How to Buy Portland Houses for Sale” Webinar


Portland, OR — veteran local investor/realtor joins investor/mentor to share their battle-proven strategies and tactics to beat competitive bids and tap into cheap, unlimited investment property financing to buy Portland houses for sale in free webinar October 3rd.

As both investors and primary home buyers in the market are already aware and the RMLS Market Action for August 2012 reports, housing inventories are shrinking. With the same demand directed at fewer properties, that means increased competition and frustration for retail and wholesale buyers.

Full-time investor John Sheldon continues to succeed in this changing environment, regularly completing real estate investment transactions that generate mid five-figure to six-figure payouts. But even he admits that the market has grown more difficult.

“When you’ve got investors and buyers bidding on the same Portland houses for sale in a low-inventory, low-value market, that means investors work harder for less profit,” Sheldon explains. “That’s why I wanted to find someone who really understands the Portland market and has a history of successfully winning in multiple-offer situations to present to my investor group How to Invest in Real Estate Portland.

“Tracey Branche has that experience. I’m excited to have her join me and share her tricks of the trade. Attendees to this free webinar are going to get a real leg up on the competition.”

Tracey Branche is a real estate broker with Oregon First and recipient of the Five Star Real Estate Agent award for 2011 & 2012. In addition to being a licensed realtor for over 10 years, she has been investing in real estate for 14 years and is currently on the board of the Portland chapter of the Real Estate Invesors Association.

In addition to Branche, Sheldon will also be sharing the results of a recent successful transaction of his. “I’m going to pull back the curtain on a deal I just completed,” reports Sheldon. “Attendees are going to learn how to use creative seller financing the way I did, to open the doors to all the cheap funding and arbitrage income they could ever want.”

“They’re also going to get an inside look at how they can actually quick-turn Portland houses for sale and still collect monthly paychecks from those properties for years after they’ve sold them.”

Webinar Details:

“How to Top Competitive Bids & Tap Infinite Funds”
Wednesday, October 3rd, 7pm – 8pm
Price: Free
Register for this and all upcoming free webinars at

John Sheldon may be reached at the offices of How to Invest in Real Estate Portland by mail at 8925 SW Beaverton Hillsdale Hwy Suite E, Portland, OR 97225, by phone at (503)539-9094 or through the website.

Commercial Real Estate Portland – Wednesday Update 07/18/2012

Commercial Real Estate Portland

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Today we will look at the benefits of commercial real estate Portland-style. Portland continues to offer incredible bargains for savvy investors. We will look at the tax benefits, trends, and most common questions associated with commercial real estate. Learn how the local economy and job growth in the last quarter prove Portland real estate to be the ultimate gem. Learn how the implementation of personal development exercises unleash your personal best. To wrap up we will look at the local shows, events and films in Portland. 

Answers To Commercial Real Estate Portland Questions


This article is exactly the kind of collection of commercial real estate tips that can help someone who is willing to learn. In addition to depreciation benefits, many investors enjoy tax deductions for interest expenses.

Your Guide To Commercial Real Estate Portland’s Success | Tic Tracker


This collection of general commercial real estate tips is a great place for beginners to start learning. This article is a perfect place to learn some tips to.

Top Commercial Real Estate Portland Trends to Remain Same in 2012 Commercial real estate trends and issues that were prevalent in 2011 will continue into 2012, according to Steve Hentschel, managing director and head of Real Estate Banking, Gleacher & Co. In a video interview with at REITWorld…

July 18, 2012 eClips | Oregon State Library eClips


Oregon coast tourism buoyed by international visitors. Oregon marks 4 straight months of job gains as uncertainty pervades U.S. economy. Portland Public Schools to borrow $470000 for new student information system

 Striving For Personal Development? Try These Tips! – DrBonomi . Com


This article is here to teach you more about personal development and show you how your life could change. Make a list of goals you wish to achieve. For example, if you wish to become more confident in your life, write that

Portland Oregon Film Festivals And Events – Cultural Oregon


Annually, Portland’s Lesbian, Gay, Bisexual and Transgendered community has an annual Portland Oregon Film Festivals Series, devoted to films about the LGBT lifestyle or films made by members of the LGBT community.

To learn more about commercial real estate Portland, the City of Rose’s top real estate expert is offering FREE training webinars. Review upcoming topics and register at Attend our webinars to learn the right way to invest in commercial real estate. If you have any questions please call (503)539-9094.

Commercial Real Estate Portland – Wednesday Update 07/18/2012

Commercial Real Estate Portland – Wednesday Update 03/21/2012

Image via Flickr

Today’s post will address the benefits of commercial real estate. Portland investors are zooming in on commercial parcels to fully leverage passive residual income. We will be learning about the tax benefits and options when investing in commercial real estate as well as Portland’s forecast for 2012. Learn which personal development techniques will help you reach your fullest potential. And we will wrap up with the green service provider that is moving into Portland and the many great places to explore on foot.

The Advantages Of Commercial Real Estate | Beneficial Function


After evaluating the numerous advantages of commercial real estate, you will be inside a better position to make any final selection with regards to the property. Some of the prominent advantages and advantages of

Your 1031 Exchange| Commercial Real Estate Portland Investing


A popular strategy that benefits both residential and commercial real estate investors is the 1031 tax exchange. According to the National Association of REALTORS,, “Section 1031 of the U.S. Internal

 Top Commercial Real Estate Trends to Remain Same in 2012 Commercial real estate trends and issues that were prevalent in 2011 will continue into 2012, according to Steve Hentschel, managing director and head of Real Estate Banking, Gleacher & Co. In a video interview with at REITWorld…

An Extraordinary Overview On Personal Development


An overview on personal development, many books are available on personal development, so don’t wait find out your right way to achieve success.

The Planet’s Greenest Infrastructure as a Service Provider Chooses


Green House Data has chosen Portland, OR facility to expand their cloud hosting services. The Planet’s Greenest Infrastructure as a Service Provider Chooses Portland, Oregon For Expansion. CHEYENNE, WY – 3/20/12 – Announced today, Green House “We are excited to see Green House Data expanding their cloud operations to Oregon”, stated Scott Anderson, President and CEO of Oregon based Core Business Services. ”We have been using their cloud

A Pedestrian’s Guide to Portland – City of Portland, Oregon


ACCESS RECREATION. A Portland-based non-profit committee working to develop uniform guidelines for trails and outdoor recreational facilities in Oregon and Southwest Washington. When in place, guidelines will provide better accessible

Consider your options and learn about commercial real estate Portland. The Rose City’s inventory and selection will enhance any investment portfolio. To schedule an appointment call (503)539-9094, or visit us online at Don’t forget to ask about our investment training classes.

Commercial Real Estate Portland 

Commercial Real Estate- Portland’s Multiple Options

Commercial Real Estate Portland

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Business owners often find themselves deciding whether to buy or lease commercial real estate, Portland offers many commercial and mixed use properties to satisfy multiple needs. The main goal is to properly identify the right timing to ensure the highest possible gains. Unfortunately, there is no such thing as a “one size fits all” type of solution when purchasing commercial real estate. This article will highlight the pros and cons associated with leasing and buying commercial property.

1. Location

If considering buying definitely think long term. What today is considered a “hot” area may later become a “not” area. Locations which are considered to be trendy today, may experience a stall in gentrification. The reverse of this is also true, you may indeed purchase in an area that may soon end up becoming the “hot” place. Whenever possible check to see if the government offices, are showing any plans for future developments such as, metro stations, police stations, hospitals, etc., this will be a helpful marker to determine if this area will be suitable for your needs.

2. Liquidity

Many people may  find that in order to buy commercial property they will tie up their liquidity. If the market slows down or enters a slump, selling the real estate can be a bit more challenging. It can also be said that a property owner has a tangible asset to sell should an emergency injection of cash be needed. As a property owner, obtaining a loan on the property may also be an option in the future when emergency cash is required.

3. Cash flow

Sometimes property owners may find themselves at the mercy of their tenants, if the tenant stops paying rent the cash flow inevitably suffers. If unexpected and expensive repairs are needed on the property, cash flow will again become compromised. It is always advisable to have a bare minimum of six months worth of financial reserves to cover the rental or mortgage payments. Sharing or subleasing commercial space may also help with cash flow in some scenarios.

4. Control

As the owner you will have much more control. For example, a tenant may find that when the lease rolls over, they now have to pay a higher rental based on the actual market trend. When you own a property you do not have to worry about the lease roll over and you can enjoy the tax benefit on depreciation.             

Whether you buy or rent, the choice will simply be based on your economics. Speak to a professional real estate expert to properly help you conduct an in depth rent versus own analysis. Do make sure to account for projected business growth forecasts , real estate market trends, and tax benefits for depreciation. By sitting down with an expert to help you study your different options and scenarios, you will be able to make wise and informed decisions. Determine how much you are willing to invest in commercial real estate, Portland commercial property professionals will help you analyze your budget in order to help you find your best deal.

Commercial Real Estate- Portland’s Multiple Options

Marketing Makeover for Maximum Real Estate Money

Marketing Makeover for Maximum Money

Effective Marketing Can Multiply Your Return On Investment

There have been a few times in my real estate investing career where it seemed as though out of nowhere, the referral/networking lead funnel just dried up. Disappeared. I wasn’t doing deals for months at a time. A month or two I just consider a vacation. Four months starts to make me nervous.

What saved my bacon each of those times was one word: marketing. In my free video “Seven Biggest Mistakes in Portland Real Estate Investing” we covered some important aspects of how marketing can improve your results. What I want to talk about with you here are three specific strategies and tactics you can use to make the marketing you use work better for you, to generate a higher quantity of quality, profitable deals.

Three Marketing Optimization techniques are:

  1. Define your difference
  2. Know your prospect
  3. Target your marketing message

Define Your Difference

It’s not nearly as crowded as it was back in the early 2000’s, but there are still a lot of us investors working in Portland. Don’t be surprised to find that the prospect you’re visiting with has just met with someone you know (or don’t know), or has plans to, very soon. When we’re faced with a lot of competition, it becomes exceedingly important to define our unique proposition. What we do or who we are that is different, memorable, and hopefully important to our seller.

As much as you might hear otherwise, very few people always sell for the highest price or always buy for the lowest price. Relationship, perceived value, experience, convenience, reputation and more can all play immensely important roles in determining whom the seller ultimately decides to do business with. So determine what’s different about you and make sure you communicate it in your branding and messaging.

Know Your Prospect

Everyone has their unique situation and needs, and part of our job as investors is to uncover that and make sure our solution solves their problem. That being said, different types of deals are best suited for people in certain categories. For example, offers to buy a property and pay for it over time are often best directed at seniors who are less concerned with buying another house and more concerned with the shrinking ability of their social security checks to pay their bills and long-term care needs.

So think about the type of investing model you’d like to specialize in. Consider the way it works, or the problems it solves. Think about what type of people as a class might have those types of problems most often or most urgently. And then get to understand them better. Research and learn more about their beliefs, values, and habits. Determine what prompts them to take action and feel good about it. In so doing, you will be better poised to focus on their benefit, which allows you to make a more powerful, convincing, helpful offer.

Target Your Marketing Message

In the free video I talk about how you want to fish where the fish are. At the risk of being redundant, I want to bring this up again, because it’s so important. If you are trying to sell water to people who live on a freshwater lake, you’re likely to have less success than selling that same water to people who live in a desert with no well. Target your message to those who are interested.

So you’ve identified your business model and know who is likely to need and want what you have to offer. Focus your financial resources on making sure as many of those people as possible get your marketing message. On the other hand, you want as few people as possible who don’t fit those criteria to get your message. It will reduce your costs, reduce complaints (from people who shouldn’t have gotten your marketing in the first place), and increase return on investment of your marketing dollar. And when you get more bang from your marketing buck, it empowers you to market to those people again and again. Over time, they become aware of you, become familiar with you, and eventually become comfortable to do business with you.

Of course there are many more steps to creating effective, profitable real estate investing marketing. There are whole four-year graduate degrees just focused on this stuff. The reality is that many people, even when they understand the importance of marketing, are not capable of effectively executing. This is one of the reasons we created our email marketing campaign, where we partner with qualified investors or would-be investors and actually do the marketing for them, communicating with their email database in a way that builds relationship and credibility and attracts deal referrals like a 10-pound magnet attracts paper clips. If you’re interested in learning more about how to invest in real estate Portland-style using effective marketing, you can give us a call at (503)539-9094 or visit our website.

No matter how you get it done, effective marketing added to your mix of consistent real estate investing behaviors will give you greater consistency and quality of deal flow. Effective real estate investing marketing will certify your income and substantiate your dreams of wealth and success, and is worth 10x, even 100x, the time, money, and effort you will invest to incorporate it into your business. Take action and prosper.

Marketing Makeover for Maximum Real Estate Money

Deal Analysis: Profit Lessons from a Traffic Light

Deal Analysis: Profit Lessons from a Traffic Light

Deal Analysis Can Protect Profits

The biggest mistake I see novice investors make in Portland is that they do not do proper deal analysis, including profit planning and exit strategy assessment. That’s jargon for saying they take deals where there’s not enough money, or there’s no safety net in case their one way of getting out of the property goes sideways.

In my free video “Seven Biggest Mistakes in Portland Real Estate Investing” I go over a number of the different exit strategies.  I’m not going to add substantially to that now, but here is a quick list of property and exit strategies:

  • Property Strategies
    • Do nothing (sell “as is”)
    • Quick cosmetic improvements (“rehab”)
    • Major cosmetic and material improvements (“remodel”)
    • Reconfigure for additional bedrooms, bathrooms, or units to increase sale value or NOI (“net operating income”)
    • Raze improvements to the ground
    • Raze and rebuild on existing foundation (still considered in most jurisdictions to be a remodel)
    • Raze and rebuild entirely new
    • Subdivide lot into two or more legal lots
  • Exit Strategies (for land or land/improvements combination)
    • Sell retail through realtor
    • Sell retail FSBO (“For sale by owner”)
    • Sell wholetail (discount from retail value)
    • Sell wholesale (deep discount to allow for rehab or remodel costs and resale)
    • Sell on contract
    • Lease option (“Rent to own”)
    • Rent/lease

You can mix and match property and exit strategies to come up with an almost endless variety of ways to get out of a deal profitably. We consider dozens of scenarios in our weekly webinars.

What we’ll focus on here and now is a simple way to make sure you’re paying attention to effective deal analysis. It’s called the traffic light strategy.

I did not invent this, but I have used a version of it in my own investing for years. It’s a pretty simple system and it works just like a traffic light:

GREEN – You have at least THREE exit strategies that will all pay you your minimum five-figure paycheck. (By the way, YOUR minimum five-figure paycheck could be anywhere from $10,000 to $99,000. I personally recommend that my students and partners NOT use $10K as their figure.) GO! GO! GO!

YELLOW – You have TWO exit strategies that will pay your minimum paycheck. Proceed with caution.

RED – You have ONE exit strategy that will pay your minimum paycheck. DO NOT PROCEED.

If you keep this simple formula in mind, it will be very difficult for you to lose money on a deal. If you combine this with the other strategies you’ll learn on this site, in your emails, and in our membership club, you’ll be practically bulletproof. Won’t that be nice for a good night’s sleep? Do your proper deal analysis, make sure you’ve got multiple exit strategies take action, and prosper.

Deal Analysis: Profit Lessons from a Traffic Light

Hard Money Headaches: Why and how to avoid it in real estate investing

Hard Money Headaches

Hard Money Headaches

First, let me be clear: hard money is not a bad thing.

If you can do a deal that makes you a five-figure check, do it. If you have to pay someone 18% or 24% interest on the money that closes the deal, do it. You’re getting your check, let them get theirs, too.

That being said, hard money is NOT the way to build a long-term real estate investing business.

I want to talk to you today about three ways to avoid hard money and its expenses and deadlines. You’ll also discover a little-used way to actually leverage knowledge of hard money to actually put more money in your pocket, better food on the table, and greater peace in your mind.

First, a quick review of hard money. I really don’t know why it’s called “hard” money, but this is what it is: money lent – often by an individual – to a real estate investor for a high interest rate and a short period of time, secured by real estate. Interest rate is typically in the 18% to 24% range. Term is anywhere from a few days to several months. The loan is usually secured by a first position trust deed or mortgage on the property you want to acquire. Wikipedia goes into a more extensive definition of hard money here.

The upside of hard money is that it can often be acquired very quickly – sometimes as little as a few hours. Also, it does not depend on your own credit. This means if you find a deal and are strapped for cash or just don’t want to spend your own money, you can still get the deal done.

But there are other, better ways to finance a real estate transaction.

Three Ways to Do Deals without Hard Money

  • Private investors
  • Partners
  • Credit partners

Today we’re going to talk about the first three.

Private Investors

Private investors are often people with more money than time, who like the strong returns and secured loans available with solid real estate investments. Although some hold the money in cash, more often they will have their funds in retirement vehicles or stock portfolios.

Because they’re not active and experienced investors as most hard money lenders are, they’re willing to take a significantly lower interest rate, usually between 10% and 15%, with the most common being 12%. Because their money is often tied up and takes time to be available, they don’t typically have the same speed of availability as hard money.


A partner takes an active part in the deal, whether that be money, effort or both. They take a share in the risk and the benefit. Meaning that if the deal goes down, their money or effort goes down with it. But if the deal does what it should or better, they get a percentage up to the very last penny.

The downside is that a partner can take the largest share of all, up to 50%, or more if they’re the lead. The upside is that they may bring skills, resources, or experience that make the deal possible. And it’s always better to have a smaller five-figure check than none at all. 😉

Credit Partners

Like a “regular” partner,  a credit partner is ann active participant in the deal and provides funding. However, unlike the partner mentioned above, a credit partner is not briging her own cash to the transaction, but is instead bringing her excellent credit, which then allows the project to get regular bank financing.

The upsides are the same as with a partner bringing cash; you get the deal done. The additional downside of using a credit partner is that your project will now need to meet more stringent and less flexible bank requirements in order to get funded.


I know I said we’d talk about three, but you really can’t miss out on the most exciting funding option of all – seller financing. In this case the person or persons selling you the property offer to let you pay off the balance of the purchase over time. They basically loan you the money to buy their property.

Why is this exciting?

Two words: flexibility and motivation. Let’s clarify this by looking at the mainstream option – the bank.

If you deposit money into a bank, their goal is to pay you the least money (“interest”) possible, take your money (“deposit”) and make as much as they can with it. If you borrow money from a bank, you’re on the end where they want to make the most money possible, meaning they want to charge you the highest interest they can. And as bankers tend to be highly risk-averse, rigid, and emotionally detached from the success of your deal, they are not going to go out of their way to help you make the deal work.

Your seller is the exact opposite. They’re often far more interested in what the future has to hold for them than they are in making every last dollar from the deal. They’re used to eking out 0% to 2% interest on their deposits in the bank, so getting paid 3% to 6% by you is an absolute windfall. And they are motivated to get out of that property and on to the next chapter in their life, so they will typically be far more accepting of flexible terms. It’s good for your seller, it’s good for you. Win/win.

Why to Always Plan to Purchase with Hard Money

This is where you prepare for the downside, and it can mean not just security, but even increased profits. You can see why and how I do this in my free video. You can get access to here, to the left of this post on the top of this page or by visiting How to Invest in Real Estate Portland.

The bottom line is that if you always think and plan like you’re using hard money, but find the very best funding option you can, you will always give yourself the very best chance of making a five-figure paycheck, taking care of your family, and having enough left over to enjoy a quality lifestyle. Now, go take action and prosper.